A whole host of problems can arise from a situation where the jury has asymmetrical information. It’s possible that the potential damages that they’re willing to award your client will be less than what they would be if all the members understood the full extent of your client’s suffering. Because of the digital nature of the way that we communicate information in modern society, simply telling somebody about something doesn’t have the effect that it used to. More than ever, visual aids are critical for an efficient information transfer process.
Kindergarteners have activities like “show and tell” because humans are innately visual creatures. Regardless of a person’s educational background, they will be able to understand something that’s shown to them.
Douglas Vogel’s conclusion after conducting a study on persuasion and the role of visual presentation support was that:
“Perceptions of the presenter as well as audience attention, comprehension, yielding, and retention are enhanced when presentation support is used compared to when it is not. Presentations using visual aids were found to be 43% more persuasive than unaided presentations.”